Marketing Plan - (Marketing Mix) - 4 P's of Marketing

Brand mark

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Product lines = Pizza +                      beverages

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Vendor =

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Cost ($$$)= Beat deals around, Affordable & Inexpensive

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Demand = very high through lunch and dinner with the

                   population surrounding my location

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Competition = well known pizza franchises

                          Example: Pizza hut, Domino's, Papa Ginos

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Pricing Strategy= Penetration pricing, Attract new

                               customers, build a relationship, then

                               slowly raise the prices if need be.

​Distribution methods = Cybermarketing , Direct Mail

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​Direct vs. indirect =

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Channel members

Wholesaler - Cara Dona

Retailer - Quick Stop Pizzeria

Customers - people who enjoy pizza

 

Strategy ​=Recipet survey, giftcard giveaways, tip jar goes to charity

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Public Relations = Capture emails to provide deals and coupons

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Sales Promotion = Coupons to loyal customers

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Advertising = Spectrum marketing, creates menu, place our name in various place.

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Social media ​=

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Personal selling ​= Persuasive up selling techniques

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